Beta Launch PR Recap

Let’s start off by thanking the wonderful team of VSC PR ! Vijay, Alice, Caitlin and Stacy were so awesome. To any one reading this that wants to get the word out in the mobile/tech space the Gimmie team highly recommends them.

2nd Shout out to the reporters who gave us a bit of their busy time to speak with us
In particular Ryan Kim of GigaOM and Kim Mai Cutler of Inside Mobile Apps.

Here are some highlight quotes, complete with all to date listing of our coverage !

I think there’s some good ideas at work in Gimmie. As developers move to freemium, they absolutely need to keep users engaged or there’s no way to make money off them through ads or in-app purchases. That’s something app analytics firm Localytics reaffirmed recently in a study. And Gimmie’s approach makes sense, keeping users inside a game or app and letting them choose what they want. If done well, this can help some users stick with a game if the rewards are reachable and appealing.

-Ryan Kim, Giga OM

If you love Plants vs. Zombie, then you will scramble to join a new beta mobile app platform

-Marianne Pfeifer SF Web 2.0 Examiner

As far as Gimmie is concerned, Citron expressed his confidence in the platform – which will look to reward players for carrying out actions in-game with real world rewards - in a statement to couple its beta launch.

“The biggest part of developing a good mobile game is creating the best user experience, and so often mobile ads get in the way of this,” said Citron.

Gimmie’s strength, he claimed, is not only its ability to offer a monetisation method outside of in-app ads, but one that doesn’t draw the user out of the game like other incentivistion tools.

-Keith Andrew, Pocket Gamer … writing about Jason Citron, founder of Openfeint endorsement of Gimmie

PR Coverage Roundup (no particular order)

All Things Digital

VentureBeat

GigaOM

Inside Mobile Apps

Pocket Gamer -Former PopCap man Roy Liu launches real rewards incentivisation platform Gimmie

Pocket Gamer - Jason Citron back in the game, advising incentivisation platform Gimmie

Gamasutra

Games Industry Biz

SF GATE

Into Mobile

CNN Money Gimmie uses real rewards to drive in-app engagement